A New Twist on the Placebo Effect

A student brought this to my attention on Monday — as heard on NPR, the placebo effect is apparently getting stronger.

Well if you think about it, there’s a pill for everything these days, right?  The article suggests that people, when sick, go to the doctor, get a prescription, take a pill and get better (in general).  So maybe people are programmed to think they will get better?

But what does this mean to medical research?  What if a new medication significantly decreases, say, blood pressure — when tested against the placebo, will it fail?

Check out the article.

Published by

Anna Foard

Former math and statistics teacher. Current statistical analyst, data visualization enthusiast, business development specialist at Velocity Group in Atlanta.

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